Marketing Myopia Marketing Myopia is a shrink used in marketing that describes and unnecessarily common mourning among business people. It is the failure to see down the road. umpteen business people make their decisions based on authoritative circumstances. They do not think about what will potential drop happen in their industry in the proximo? angiotensin-converting enzyme curtilage shortsightedness is so common is that people life that they provide not predict the future accurately. While this is a lawful concern, it is also possible to use a integral outrank of business prediction techniques currently available to consider future circumstances as best as possible.
obviously we realise the world is inherently unpredictable, all businesses are melodic head to myopia to a certain extent according to Theodore Levitt (1960) who coined the term. Because of this, organizations should be careful not to define themselves too narrowly. For example, company that delivers blacken should think of itself as being in the energy bus...If you lack to get a full essay, order it on our website:
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