Bon Appetit Case Study

I. The Summary Bon Appetit PLC is an extremely made strand of restaurants in UK operated in up-market. However, at present times there are no but opportunities for growing business, so the perplexity has decided to train an already established beau monde in food industry. direction of Bon Appetit came up with three possible takeover targets: Coffee grime plc (UK) a chain of burnt umber shops; Starlight plc a chain of baseball clubs/restaurants (UK); Mario Ferrino a chain of food shops (Italy). II. The Problem Bon Appetit PLC has to choose the scoop target for takeover. V. The Issues Brand of the acquired high society so-and-so become stronger and Bon Appetit exit fail to create a immature image. Bon Appetit has to pay debts for the acquired company. expend time and energy in parade to change management in the acquired company. Failure in exploring of the inscrutable industry, become outperformed by competitors. VI.
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The Options | Advantages| Disadvantages| Coffee Ground plc, UK(a chain of coffee shops) | - has an impressive overturn through last 6 historic period at the average £55 million- has stable profits| - company no much competitive and running out of stream- has no more opportunities for growth in the UK market| Starlight plc, UK(a chain of nightclubs/ restaurants) | - each nightclub or restaurant could have a successful and glittering start/opening- company performed by young pushful management | - has the highest debt ratio (72%) in the relation to the amount of luck capital- excellent and inexperie nced management| Mario Ferrino, Italy(a ch! ain of delicatessens)| - high consumer interest, ascribable to company has an Italian origin- an advantageous union of restaurant and delicatessen| - even up in the financial indexes- lost the reputation in delivering quality, creative thinking and good service| VII. Recommendation Bon Appetit PLC should acquire Starlight plc because it will be a great opportunity to merge not only when with...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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