Green Ox Market Analysis

Introduction In this report, we analyze the entropy presented in the distort Ox case, with a view to determining a trade system for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if not explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other commented data has been taken from the case. information from whatsoever other sources is explicitly identified. Attribute/Benefit out decipher As per consumer research, the next is the list of perceived key attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to ingest and digest. -Easy to carry to the gym and playing line of merchandise/court.-Helps restore hydration. - Makes them feel like an athlete. Older pot pick a self-perception of being athletic. V7-Contains vegeta bles. -Looks like tomato juice. - Contains raw(a) antioxidants.-Cancer prevention. -Good for overall health.- V7 drinkers found health a primary benefit. -Ideals-oriented mass mentioned antioxidants as a benefit and were more likely to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.

We demote that well-nigh of the above attributes and benefits can be addressed by Green Ox in its present form. This fact, coupled with the following, congest its intro into the market: 1.Antioxidants benefits: Benefits include anti-aging prope rties like maintaining healthy hair, nails a! nd skin, protect from cellular damage. Medical benefits include reduced risk of cancer, oddly lung, prostate, and colorectal (source: http://www.faqs.org/nutrition/A-Ap/Antioxidants.html). 2.Sports drinks market category growth social status are robust, as shown below (growth per year, averaged over last 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you want to get a full essay, articulate it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper