Marketing Positioning Paper on Frigidaire Company: Launching the Front-Loading Washing Machine

By introducing the brand-new front-loading (horizontal axis) slipstream motorcar designed and essential to purport consumer an alternative slipstream crossroad that is superior to the formal top-loading (vertical axis) swear out shape, Frigidaire is intent to establish itself as the industriousness drawing card in vital force-saving, environmentally friendly dry wash products while expand its line in the commercialise placeplace. This new front-loading slipstream machine offers lower cleverness consumption, better piss saving, and better washing performance than the conventional top-loading washing machines offered by the competitors. Growth in environmental awareness and aptitude and piss conversation in the United States will pull and aver the merchandise to produce a more energy efficacious washing machine such as the front-loading washing machine and this will position Frigidaire in the forefront of the laundry marketplaceplace. The laundry market is very competitive and demanding market. Frigidaire currently competes with quadruple some other major manufacturers in the U.S. and only has 11% of the market shares. The leader of the market, Whirlpool, has 35.9% of the market share while General electrical has 30.4% of the market and Maytag has 14.8%. Amana is behind Frigidaire with 6.4% of the market share. Similar machine is the ascendent the market in the European for reason of energy conservation and it is judge that this trend will drift into the U.S. market.

Through this, the front-loading washing machine will provide Frigidaire with much needed p roduct specialism and competitive edge in t! he industry. Survey of the potential market showed that 53% of the surveyed household purchased energy-efficient appliances while 28% used piss conservation device in their homes. 46% of household vizor considering environmental impact when purchasing products. Focus groups study indicated or so perceived potential problems with the front-loading washing machine but results were differently encouraging. Consumer feedback from the controlled sales program provided product improvement and indicated positive level... If you wish to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper