Brand and Proper Branding

branding Meaning of branding The enunciate brand is derived from the Old Norse brandr meaning to burn. It refers to the practice of producers burning their objective (or brand) onto their products. Branding is the practice of giving a specified name to a product or group of product of one vender. Branding is the surgery of finding and fixing the means of identification. In other word, naming product, same(p) a naming a baby, is known as stigmatization. P bents have children and manufactures alike argon eager to know the character and the capacity of their names. Thus stigmatization is management process by which product is name i. . branding. Proper branding rotter result in higher sales of not and one product, but on other products associated with that brand. For example, if a customer loves Wai Wai Noodles and trusts the brand, he or she is more likely to try other products offered by the gild such as Kwiks Cheese Balls or Kwiks Potato Chips. Definition of Branding Ac cording to the American marketing Association, A brand is name, term, sign, symbol or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. According to William j Stanton, All trademarks ar brands and thus include the word, letter or numbers which may be pronounced they may also include pictorial designs. Threes of Cs of Branding 1. Clarity loyal bonds ar vindicated about what they are & what they are not. They understand their unique promise of value. And this promise of value sets them apart from their competitors. It differentiates them and allows them to tie and built loyalty among a desirable set of consumers. 2.Consistency In plus to being clear about who they are, strong brands are also consistence. They are always what they say they are. 3. Constancy It is not enough to be clear and consistent if you are not always visible to your target audition. Strong brands are cons tant, they are always there for their customers and prospects. A brand can convey up to six level of meaning 1. Attributes Mercedes brings to mind expensive, surface built, well engineered, durable, high prestige automobiles. 2.Benefits The attributes Durable could translate into the functional benefits and the attributes big-ticket(prenominal) translates into the emotional benefits. 3. Values Mercedes stands for high performance, safety and prestige. 4. Culture Mercedes represents German gloss organized, efficient and high quality. 5. ainity Mercedes may suggest a no nonsense boss person, reigning lion animal or an austere palace (object). 6. User Suggest the kind of consumer who buys or uses the product. A top executive behind the wheel of a Mercedes and not a young secretary.Purpose of Branding 1. Brand is a massive asset. 2. Brand is a promotional tool. 3. Brand is a weapon to protect market. 4. Brand is antidote for middle man survival. 5. Brand is a means of identificatio n for customers. logical implication/advantage of branding 1. Advantage to producers a. Easy to advertise. b. Easy to identify the products. c. mental institution of separate market. d. To get more price. e. Easy to expand the product mix. f. Personal contacts with consumers. 2. Advantage to middle man g. Easy to understand needs and wants of consumers. . little risks. i. No need of advertisement and sales promotion. j. adjoin in sales. k. Increase in profit. 3. Advantage to consumers l. Easy to recognize. m. Availability of quality product. n. Minimum version in price. o. Mental satisfaction. p. Improve packing. Branding decision Branding of products are mainly done under following criteria 1. Founders names. 2. mantel family names. 3. Separate family name for all products. 4. Corporate names combined with psyche product name.