Integrated Customer Ordering Service

Integrated Customer establishing ServiceIntroduction (107 words)In this coursework, I have tried to discuss how Information Systems play an strategic role in the functioning of an placement. An adequate Information System is a must requirement in to twenty-four minutess technology-driven and competitive era. I studied most a schema integrated in mark and Spencer for improving its auberge transcription and thereby proving to be a reason for its return on investment. The Information strategy dishs to control, coordinate, analyze, interrelate selective selective information and in any case bides in purpose making. I have explained how application of an Information System terminate support organizational success and efficiency by increasing scratch and providing function that atomic make out 18 intimately access codeible to meet the take aims of governing in such a way that the organisation flush toilet keep up the standards and services smoothly.Marks and Spe ncer (172 words)Marks and Spencer is one of the leading retail organizations in UK which sell stylish, quality and great lever clothing and home reapings , in any case quality food. They are one of the most popular brand among large number not only in UK but glob aloney. They have to a greater extent than 600 memory boards in UK and constantly increasing many more around the world. It was founded when in 1884, Michael Marks opened a st in all at Leeds Kirkgate Market. In 1901, its first registered stock was located at Derby street , Manchester. By 1924 they started expanding and the head moorage moved from Manchester to London. Implementation of new policies and maintenance of services and value unbroken on adding to the success of Marks and Spencer. In 1998, it became the first retailer to put one over a profit of 1billion. The organisation commonsly called as MS has incessantly followed the principles of Quality, Value, Service, Innovation and Trust since its founded. T his is the reason why it has been successful, distinguished and popular among people. motivation of the Information System Integrated Customer Ordering Service (373 words)MS was facing several backlogs in installliness processing and complaints were increasing day by day. The familiarity had invested a lot to move ahead in this competitive surroundings but was unable to overcome this problem. The need of the hour was to have an node service rules of govern development system apply which can accurately and assuredly keep away these problems which were an obstacle in the success of a great retail organisation.The retail commercialise is vastly competitive and keep on upgrading their breeding system to meet the requirements of services. MS started using up-to-date selective information system in its ordering system which do it stand polar from other rival organisations. On 19 April, 2005 Marks and Spencer signed an alliance with virago Services Europe. In this agreement , Amazon Services Europe will host and provide with synchronized information system to MS websites, telephone ordering systems and in pedigree ordering systems. ICOS was launched in 2006 and was based on Microsoft Windows NT Server and Oracle 10g informationbases. It in addition comprises diverse intelligence tools using DOS applications and is called as Rumba Server in MS. This system enables ease of access of data and information crossways all stores and offices of the organisation. The system is efficient in dealing with the orders , vendors, manage information crossways the organisation, control the supply of incoming and outgoing mathematical increases by means of a common database which gives solution to all problems related to supra categories. The demarcation process profit team has not only developed this application but has also installed it in all stores where in store ordering is available. The information system had to meet challenges like connecting all sto res to common database so that all product related information and management related information could be shared out across. It was not easy to interrelate thousands of product data and ordering information on websites, in stores and in offices. The system application must be in a way that the data is easily accessible through all channels and can be used through troupe intranet without paying heed to its location. The system included taking orders, order processing, order dispatch, order location, stock control and order prices. This helped MS to expand their business systematically.Working and Benefits of Integrated Customer Ordering Services (849 words)ICOS is an information system application used by MS employees for various in store functions. This information system comprises data of all products like food, clothing, home take etc. Each product of MS has a unique denomination code called as UPC number which is used in ordering. In a situation where customer wants a certai n(a) product for e.g. a TV, and that product is either unavailable or is a special requirement that has to be made or is not displayed in the store, that is when this system plays its role.Order takingE very(prenominal) user or employee as its unique ID or access code and a password which makes this system highly secured and prevents it from unauthorized access. An employee charge to take orders enters his ID and password to find out any information or to take any orders. When a customer orders certain product the promoter enters its product code and the whole information from product flesh out to availableness and prices is displayed which can be conveyed to the customer. There is a tool bar which consists of different extracts available for the ingredient to save information from customer like cognomen and address. This tool bar also has information active billing and lead- snip of all products. Some products might not be displayed in the store period some can only be del ivered like furniture. The system also proposes extension in delivery time to any date. As and when the agent enters customer name and lucubrate, a customer profile is created and a customer code is also generated and saved in his/her profile. The next step is retribution. in one case all required information from the customer is saved their is an excerpt of payment on the tool bar. When that option is clicked several payment methods are made available on the screen like cash , visa card, conviction card or cheque. The agent asks the customer and select the option that is t onetime(a) by the customer. Once all this information is submitted and payment is taken the customer is reach over with a printed receipt of product and money transaction details along with the unique customer code.Order EnquiryIf the customer wants to investigate about the order in future he/she fitting need to give his unique code to the employee. Once the code is entered on an option of enquiry on the t ool bar the detailed information about the product is retrieved. This information states the status of dispatch or progress in order and also status notes entered by the manufacturing department. This information can and be stated to the customer. If required a receipt of the order checkout can also be provided to the customer.Order Upgrading or EditingThis option on the tool bar enables an agent to add or scrape up certain products from the order. This option is also used to edit customer details like address or shipping date or gain ground payments. When an alteration or amendment is to be made, the agent enters the customer code and the information related to the order pops up on the screen. This states if a particular order can be cancelled or not e.g. certain product is a special manufacture order already in process. superfluous OffersMany times there are special offers available with certain products like buy one get 25% off on other. All these offers are already saved in this information system and is modifyd from time to time. Not that there are so many employees running(a) in MS and all employees need to be informed, so a hasslefree alternate is that ICOS already comprises these schemes and offers. There is an option of diary where these details are stored. As the agent enters his code to acquires access , he/ she can criticism the promotions and sales for the whole day and also take a printout if required.Order ReportsThe orders taken throughout the day are stored in the system and can be retrieved as a whole or product phratry wise. If an agent or manager wants to know what all is sold or how many orders were taken throughout the day, they need to enter their ID and click on reports. The data is immediately available. If they just want to get report of the number of TVs sold they can get separate report as well. In this way the whole day report or report process a particular time can be seen in a summarized manner.Order Display Availabili ty If an agent in one store wants to know the availability or display of a product in any other MS store he/she can just use the tool bar for display search or update search. This possible because as mentioned earlier all store are networked and data of all products in all stores are available to each store.ICOS helps MS employees to provide hassle free information to the customers and also helps taking restless orders leading to save time both of employee and customer. It also plays a very important role in uplifting customer loyalty.Evaluation proficiency (171 words)In this competitive market, it is very important to maintain exceptionally legal production and customer services. Implementation of ICOS enhanced competitive advantage to the organisation, thereby maintaining its position. Competitive market requires different and creative ideas to keep up the organisation status. Constant improvement and subsistence enables an organisation to continue with an uplifting business in the market over a longer period of time.According to the changes in market and needs of consumers it is very important for an organisation to keep ever-changing strategies and technologies. Competitive advantage is based on potency to cope up with the rapidly changing market. MS acquired unique skills to overpower its competitors by implementing ICOS. It evaluated the value of competitive advantage. Therefore, it decided to acquire the ordering system which changed and organised its works so much that other competitors couldnt. MS worked on the competitive advantage to combat and sustain in the uncertain market. Competitive advantage appoint MS to grow its profits and give high customer services, thereby conserving the bond .Critical Assessment (281 words)ICOS proved to be boon to the organisations. It replaced the old fashion of ordering through fax or telephone across the units which involved manually entering data. The old process was highly time consuming as well as error prone . The new ordering system entered as an effectual way of providing high customer service, more number of customers handling, quicker response to customer queries, faster processing of orders, and above all having competitive advantage. Integrated Customer Ordering System as set up information flow across all MS outlets and offices to give quality services.MS understood its competitive advantage and focused on exclusive strategy to sustain in the corporate market. Their sales and advancements have achieved higher levels among competitors. Customers are satisfied by the quick order process, be it in the store or home delivery. Marks and Spencers evaluated function of maximum resources and importance of competitive advantage. Implementation of ICOS helped everybody right from employer to employee to customers.The sharing of data across all units of MS made the work so easily accessible that it could manage very effectively and efficiently. MS has now focused on development and resea rch for expansion which has come into practice because their information system has made them free from most of the hassles. Now they can tactfully just look forward towards expanding of business.The investments turned out to raise colossal profits leading to increase in productivity and also cut costs. ICOS has proved to be and information system which has given new highschool to the company and an ultimate transformation to quality. The investment raised huge profits from this system and it was a transformation to the organisational working and approach.Conclusion (157 words)With the fast developing competition in the corporate market it was very essential for MS to adopt an information system which can handle its data and order processing. All organisations are heading towards acquiring information systems to ease up their work and management. MS required a system which is distinctive and can keep up pace in changing and challenging environment of the competitive market.ICOS provided MS with an altogether different status in the market by upraising profits and giving high returns on investments. It has transformed the organisation and helped in higher productivity, customer loyalty and synchronised working.I could round out my detailed research on this information system by the help of MS manager, Central London where I had worked for 6 months. Its my personal thought that the ICOS is so efficient and it makes ordering so simple that I almost had to do nothing apart from interacting with the customer or storage unit.Referenceshttp//corporate.marksandspencer.com/aboutus/ourhistoryhttp//annualreport.marksandspencer.com/operating-financial/financial-review.aspxhttp//corporate.marksandspencer.com/investors/press_releases/company/19042005_MarksSpencerandAmazonServicesEuropeannounceEcommerceagreementhttp//homebusiness.about.com/od/growing/a/comp_advantage.htm