Marketing Strategy and Planning (Two Product Portfolio Analysis Essay

Marketing Strategy and Planning (Two proceeds Portfolio Analysis models) - Essay ExampleIncreased competition fuelled by the process of globalisation, vast developments in the schooling and telecommunication technology as well as rapid changes in the world social and policy-making structures have created intensely competitive markets in which todays organisations are struggling to find a competitive foothold. Nature of todays business is such that, organisations can no longer obey in achieving a competitive advantage through product quality, speed of supply or toil cost management. These factors have become prerequisites to stay in business and no longer offer a platform for competitive advantage. Organisations need to streamline their business strategies and explore and identify areas, which can be silk hat exploited with the organisations resource base. Maximizing the effective deployment of organisational resources involve, crafting of market and product strategies that best fulfil the organisational objectives. Thus, management of the product portfolio becomes a key management consideration for those companies that aim to achieve sustainable fight in the market place.