Concept of Influence in Leadership

Concept of Influence in leadinghipInfluence is defined as the force one person exerts on another person to hie a change in the targeted individual. Influencing can change a persons behavior, attitude, goals, opinions, needs and values. Influence is a necessary part of leadership. It is concerned with how the leader affects followers. Influence is a necessary ingredient of leadership, without influence, leadership is non-existent. The influence dimension of leadership requires the leader to get down an impact on the lives of those being led. To make a change in other people comes with an enormous amount of social and ethical burden.Various types of influence processes and the factors affecting themLeaders use variety of influence process to misrepresent the behavior of people. The influence process changes according to the demands of the situation. Influence processes refer to the five ways leaders shape organizational variables including people and resources. The five influence p rocesses argon direct terminations, allocation of resources, recognise system, selection and promotion of other leaders and role modeling. Each will be discussed in detail in the avocation paragraphs govern decisionsDirect decisions provide the leaders the ability to influence the choices of their followers. This ability to influence comes with the control leaders have in formulating mission and vision aspects of an organization. The around important aspect giving power to leader in the organizational structure is their ability to influence the variables affecting their followers through direct decisions. Leaders ability to make decisions influencing organizational structure give them the power to dictate decision devising in the organization and set overall direction of the organization. apportionment of resources Leaders make use of their power over various organizational resources such as human, property and technological resources to significantly impact the way regulate is carried out in an organization. For example if a department is in serious need of funds a leader has the power to grant additional money to the department in addition to the portion allocated to the department in the annual budget.Reward system Leader can make use of their power to reward to influence the actions and behaviors of their employees. A leader can offer monetary inducement to followers in case the followers conform to certain behavioral standards and chance upon goals necessary for meeting the overall organization objective.Selection and promotion of other leaders Leaders can withal influence their followers by making use of their power to promote the leaders who meet individual as well as organizational goals and objectives.Role modeling Finally one of the just about important ways leaders can mould the behavior and opinion of their followers is by acting as a role model. Followers unceasingly follow the path leader is taking. If a leader possesses high moral an d ethical standard in that location are greater chances that their followers will also have high ethical and moral standards.Analysis of the influence process used by Andrea Jung, Indra Nooyi, and Brenda BarnesInfluence processes used by Andrea JungDirect decisions The CEO of Avon Corporation, Andrea Jung has taken numerous supremacyful decisions that have changed the image of Avon in the beauty and cosmetics industry. She emphasized the importance of sales force saying that they were at the heart of Avon and that Avons future success depends on their efforts. She also strongly emphasized the importance of internet sales. Andrea Jung also worked to change Avons traditional focus from the 30-55 year senile women to the younger 16-24 year old women citing the reason that this segment of around 17 million women has a purchasing power of over $100. She also eliminated seven layers of management and got rid of 25% of the older staff.Allocation of resources Andrea Jung strongly favor s allocation of bulky budget for the Research and development function of her organization, believing that it has potential to give off higher benefits in return. Andrea Jungs decision to invest heavily in RD paid off when the companys sales increased by 45% in 2004.Reward system Sales representatives making huge profits for the company are rewarded with paid holiday trips to eye-catching tourist attractions like Tenerife, Cyprus and Madeira.Selection and promotion of other leaders When Andrea Jung took over Avon Corporation there were no women past middle management. Today 85% of Avons natural covering management team in U.S. being composed of females (emailprotected, 2005).Role modeling Andrea Jung with her determination, courage and classifiable managerial style is a wonderful role model for coming generations of female leaders.Influence processes used by Indra NooyiDirect decisions At PepsiCo. Indra Nooyi has been credited with several(prenominal) key decisions that have posit ively enhanced the performance the company. Her decisions including the divestiture of fast food restaurants (Taco Bell, Pizza Hut and KFC), the acquisition of Tropicana and the merger with Quaker Oats provide remarkable examples to the intense talents Indra Nooyi has in turning ideas and plans into realities.Allocation of resources Indra Nooyi redirected about one third of PepsiCos marketing budget this year towards social media campaigns and digital promotions including her ReFresh Project campaign. Indra Nooyi takes community building seriously and has undertaken a $20M grant program to help community building causes.Reward system Apart from monetary rewards, Indra Nooyi strongly believes in the importance of non-monetary rewards as well. She sends the spouses and parents of her companys top performers personal hand written thank-you letters (Keller Price, 2011).Selection and promotion of other leaders Indra Nooyi stresses the importance of developing future leaders so that wh en the top level leaders leave their jobs their absence is not felt (Keller Price, 2011).Role modeling Indra Nooyi is a role model for millions of young girls back home in India. It is a signal to them that with extreme dedication and hard work they too can scale apparently unreachable heights.Influence processes used by Brenda BarnesDirect decisions The CEO of Sara lee(prenominal) has undertaken number of direct decisions during her tenure at the company. Her first major decision was to sell its non-core businesses to focus on the core business. She also contumacious to increase Sara Lees presence in the international market, because of this decision in 2008, 75% of the companys operating income came from international (non-U.S.) market.Allocation of resources When Brenda Barnes first assumed the role of CEO of Sara Lee she took the decision to allocate $250m towards RD and marketing in addition to the allocated amount in budget, she undertook the decision to boost the annual sa les at least by 2% to 4%.Reward system At Sara Lee rewards are tied to employees performance on job. Employees are encouraged to buy companys stock and naturally it gives provides them an incentive to perform exceedingly well on their jobs since it will translate into profits for them (Griffin Moorhead, 2011).Selection and promotion of other leaders Brenda Barnes promoted leaders to higher echelons of the organization depending on their skills and performance level on job (Griffin Moorhead, 2011).Role modeling Brenda Barnes is a great role model for women looking for finding a balance amidst career and home. She took a career break and left her job as the CEO of Sara Lee for looking after her children (Bulik, 2004).ConclusionInfluence is the force a person exerts on another person to change their opinion or alter their behaviors. Leaders frequently use a combination of influence strategies. It is a well-known fact that people who use a wider variety of tactics are typically perce ived as having greater power and influence. Leaders have to determine the method that is most likely to influence others by considering the individuals, groups, and situations involved.